That's Elisha on the bike. Click to watch the trailer.
Today’s post comes courtesy of Elisha Yaffe who is, among many things, a brilliant comic and a steadfast proponent of using the Web to change the way people produce and consume video content. What follows is a reprint of an email that Elisha sent to his friends and fans to drum up support for his Web series, “Remember When,” which debuts on April 13th. The WVMC endorses Yaffe and the whole Remember When cast and crew for their forward-thinking approach to the evolution of film and television. Please consider donating to the cause.
1) A Hello.
Hi friends and family,
How are you? I’m well.
2) A Project / Goal.
I wanted to inform you of a new project that I’ve been working on. It’s a comedy series called “Remember When” that follows three roommates who decide to help an amnesia-stricken friend by recreating his memories in order to bring his memory back. It is directed by Sam Molleur and stars Randy Liedtke, Curt Neill, Alexander Barrett, and myself. Since late 2009, I have been honored to collaborate with an insanely talented group of people on the production. Together, we’ve independently produced three episodes, financing the series out of our own dusty jean pockets – writing, booking locations, booking equipment, shooting, and now editing the thing. We also we able to convince some of the funniest comedic actors in Los Angeles to donate their time and skills.
This past month, with our scheduled launch date soon arriving, we had a preview screening of the first episode. Over 100 people showed up and seemed to like what they saw, which was fun. Since the screening, we’ve put the trailer online (www.rememberwhenshow.com) and have received even more positive feedback. This is a great sign, as we have every intention of selling “Remember When” as either a stand alone web series (meaning we’d produce several more webisodes) or as a pitch for a longer form television series.
“Remember When” is the first step in a goal to independently produce 5 web series/pilot presentations each year with my many talented friends. In the 2 1/2 years that I’ve lived in Los Angeles, I have been lucky enough to occasionally write and produce content for major studios. These experiences helped me to hone my production skills and gave me the confidence that creating television and film is an attainable goal. However, the industry itself is changing rapidly and I’m motivated to do more.
It’s not a new story, but my early experiences in Los Angeles have showed me that creating a project from scratch within the studio system can be quite challenging (one particular studio is still sitting on a series that my friends and I created over 2 years ago). More often than not, big companies are simply too large to confidently take advantage of the new trends in an industry. No where is this more glaring than on the web. As a creative space, the web offers television more opportunities to experiment than ever in its history. Yet in order to take advantage of this, the studio system as it stands would have to restructure itself in ways that many executives are not ready to do.
So I ask, why wait for them?
Technology is evolving each year, making it more affordable to independently produce short form original content. This content can then be utilized in a variety of ways: a stand alone web series sponsored by a specific brand, a pilot pitch for a long form television show, or simply as a portfolio piece that showcases the writers, producers, and performers involved. More than ever before, content creators don’t have to wait on someone to read a script. The web allows us to make an independently produced piece of quality content popular as a means to get a foot in the door. And if there’s one thing that grabs executives attention, it’s popular content.
3) A Thing You Can Do / More Info.
3a) A Thing You Can Do
We’d love your support in piecing together the final touches to “Remember When”. With the help of the website Kickstarter.com, we’ve begun a campaign to raise money to finance our final production needs. This money will go toward post-production costs like sound mixing, ADR and the purchasing of hard drives, which tend to cost a pretty penny.
With Kickstarter.com‘s guidance and support, we’ve set a fundraising goal and are asking folks to pledge whatever they can afford. If we reach our goal by April 13th, we’ll receive enough funds to fully finance all post-production needs. If we raise more than our goal, all funds will go to future productions. We’re happy to announce that after less than a week of our fundraising campaign, our goal of $2,000 is already 66% fulfilled. We don’t have much further to go!
I know this is a tough time economically for most folk. If you can’t pledge any money, I completely understand. However, it goes without saying that every dollar counts (our donation minimum is just $1). We are humbled by donations big and small. The entire process is super easy and entirely secure (Kickstarter is a partner with Amazon.com, so donations are made through Amazon’s secure payment service, which accepts all major credit cards).
3b) More Info
Here’s the donation page: http://kck.st/aCJbka <— more info on the donation process
Here’s the official website for “Remember When”: http://www.rememberwhenshow.com <— more info on the production process (photos, videos, behind the scenes, etc).
If all goes according to plan, the show will launch on April 13, 2010 and many more episodes / new productions will follow! Tell your friends if they are cool!
4) A Goodbye.
Thanks for reading this long winded email. Hope all is well. Drop by my place and say hi to me (person) and Freddie (dog) anytime. And let me know how you are doing. Speaking of which, how are you doing!?
Elisha Yaffe is a comedian and writer based in Los Angeles. He got his start in Boston, where he was called a “rising comedic star” by The Boston Globe. He co-founded the troupe Zebro, whose web videos were featured on Salon, HuffPo, MTV, MSNBC, and the BBC. In Los Angeles, he’s developed, written and produced series for Warner Brothers, TBS, and Freemantle Media.
About “Remember When”:
“Remember When” is a joint production of TIWWI and Forgettable Productions.
TIWWI is an art and video collective based in Los Angeles that focuses on hosting projects that encourage the stimulation of creativity and productivity in all of us. Website: http://www.thisiswhatweimagine.com
Forgettable is comprised of Elisha Yaffe and Curt Neill, two Los Angeles based comedy performers and producers. They have produced content for TheWB.com
, G4, Freemantle Media, and TBS. In addition to producing and writing for television, they aim to prove that both short and long form television-quality content has an audience on the web. Website: http://www.forgettable.tv
Filed under: Guest Bloggers | Leave a comment »