www.flimp.net
Today’s guest blogger is Renée Mitson of Flimp Media. Enjoy the following post, and be sure to visit flimp.net for more info.
We are often hearing about the benefits of using online video campaigns as a way to market a brand or company. But the question many of us are asking is “What exactly can online video marketing do for me? What kind of results can be generated?”
Earlier this year I stumbled upon a fabulous example of the power of Web video. The Shave Everywhere Campaign powered by Philips Norelco, announced the launch of their new body shaver. Before this ad, Philips had virtually no share of the electrical shaving industry. After the campaign, sales boomed to seventy percent. That’s right, a seventy percent capital on the electric shaving industry. They became the Nike of shaving, seemingly overnight.
So here is how the ad campaign went down: Philips started by creating a website — nothing too fancy — on which a man in a robe talks about the razor. This man, who has now been dubbed “Robe Guy” by Internet gossipers, speaks in provocative terms about how women prefer men who are well groomed… down there. The site includes a campy music video where a man rates his body as “4.8” on a scale of ten. The entire gimmick is hilarious and allows Philips to market in a way that would not be appropriate or effective in a television spot. During the first week of May, the Shave Everywhere campaign exploded. Thousands of blogs included postings of the new video. Hundreds of thousands of viral emails were sent among friends, all generating a buzz for this product.
Flimp has capitalized on this idea, and made it better. Flimp offers a platform for this kind of viral messaging and video marketing, but we deliver these capabilities to our clients in a user-friendly package. (Pun intended.) But instead of just placing it on the Internet and hoping people catch on, we go one better. We allow our clients to post these videos in a branded, trackable video microsite with built-in interactive calls to action. By incorporating viewer analytics which track traffic by email address, our clients know who is watching their videos and how to follow up from there. I like to look at it this way: Flimp is like the friend sending the Shave Everywhere video to another friend. A buffer, so to speak, of interactive communication. And all the recipient has to do is sit back and enjoy.
About Flimp Media
Flimp Media is a pioneer in the development of rich media analytics technology and video based marketing and messaging solutions for online direct marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to quickly create, edit, distribute, track and analyze video based marketing and messaging campaigns without any programming or IT resources required. The Flimp platform offers users a simple and low cost solution for video email marketing with viewer analytics. For more information, visit www.flimp.net.
Filed under: Guest Bloggers | Tagged: Flimp, Shave Everywhere, Viral video, web video marketing
