Flimp’s Renée Mitson: The Secret to Viral Video? Shave Everywhere.

Renée Mitson talks about Web video advertising and viral video, using the Phillips-Norelco “Shave Everywhere” campaign as an example. We are often hearing about the benefits of using online video campaigns as a way to market a brand or company. But the question many of us are asking is “What exactly can online video marketing do for me? What kind of results can be generated?”